An individual’s attributes, such as his her or her interests, preferences, views, hobbies, inclinations, passions, aversions, political inclinations and such are of significant interest for a variety of commercial, research or community applications. Marketers or market developers, as just one example, stand to gain significantly from understanding such attributes about individuals or individuals in a given population as a whole. In addition, there is also interest in information about an individual’s “current state” such as their current location and/or activity. For instance mobile intervention health applications (on mobile devices) can significantly optimize and personalize their capabilities by leveraging activity details such as where an individual currently is, what they are now doing, etc.
Researchers have traditionally analyzed patient data that is genetic, patient medical record data, and other data such as patient MRI images or Pathology reports in cancer research. Cancer has largely been considered as emanating “from genetic factors”. It is becoming increasingly clear however, that the primary factors towards cancers of various kinds are not solely genetic, but that environment and lifestyle are key contributing factors as well.